Craft Coffee Roaster Rebrand

The Brief

Roast & Co., a beloved local coffee roaster, wanted to expand into retail stores. They needed packaging that would scale from their small-batch operation while maintaining their artisanal credibility.

Design Approach

We created a flexible label system that:

• Accommodates multiple roast varieties
• Tells the origin story of each coffee
• Works across different bag sizes
• Maintains strong shelf presence

Visual Identity

The design features:

• Bold, condensed typography
• Custom illustrations for each origin
• Unified color-coding system
• Tactile, matte finish

Results

The new branding and packaging helped Roast & Co. secure distribution in over 50 retail stores within 6 months and increased social media engagement by 120%.