Behind the Scenes: My Packaging Design Process

Introduction

Every successful packaging design project follows a structured process that balances creativity with strategy, aesthetics with functionality. Today, I'm pulling back the curtain on my six-phase packaging design process.

Phase 1: Discovery & Research (Week 1)

The foundation of great design is understanding. Before touching any design tools, I invest significant time in:

Client interviews to understand:

• Business goals and KPIs
• Target audience and personas
• Brand positioning and values
• Budget and timeline constraints

Market research including:

• Competitor analysis
• Retail environment study
• Consumer behavior insights
• Material and printing capabilities

Output: Creative brief, mood boards, research document

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