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The Psychology of Color in Packaging Design
How to leverage color psychology to influence consumer perception and drive purchasing decisions through strategic packaging design.
Design TipsBrandingPsychology
The Power of Color in Packaging
Color is one of the most powerful tools in a package designer's arsenal. Research shows that up to 90% of snap judgments about products are based on color alone. Understanding color psychology is essential for creating packaging that resonates with your target audience and stands out on crowded shelves.
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